Welcome to a world of sweetness! This case study delves into the design process of the landing page for "Your Homey Baker," a charming home bakery run by Sarah Thompson, a passionate baker with a knack for creating comforting treats. We'll explore how the page uses web design principles and business considerations to capture attention, build trust, and ultimately drive sales.


Before diving into design, a deep understanding of "Your Homey Baker" brand identity was crucial. Sarah envisions a cozy and welcoming atmosphere, reminiscent of homemade treats shared with loved ones. Soft pastel shades like blush pink, cream, and light teal are central to the brand's visual identity, evoking feelings of nostalgia and sweetness.